Work History — Shreyas Y D | Complete Professional Record

0101

Current

Social Media & Content Manager

August 2024 – Present · Bengaluru, Karnataka, India

Responsible for digital marketing strategy across four business units of the Jones Group simultaneously — Jones Asset Management, Jones RecruitZo, and Jones Elite Logistics — with all organic growth achieved without paid advertising spend.

Jones Asset Management Jones RecruitZo LinkedIn Jones RecruitZo Website Jones Elite Logistics Jones Asset Instagram

◆ Key Achievements (5 items)

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Jones Asset Management · Wealth & Investments

Designed and executed digital marketing across four business units simultaneously — growing overall website traffic by 2× and organic leads by 300%, entirely without paid advertising
Tripled new daily leads for Jones Asset Management through purely organic brand strategy — sharp audience targeting, the right content format, and consistent publishing rhythm
Introduced AI content generation pipelines that reduced social media creative turnaround time by 60% while maintaining quality standards and increased SEO team productivity by 50%

Jones RecruitZo · Recruitment Platform

Built Jones RecruitZo's LinkedIn presence from zero to 17,000+ organic followers in under one year — developing the full content engine, video strategy, community engagement model, and editorial calendar from scratch

Jones Elite Logistics · B2B & B2C Logistics

Repositioned Jones Elite Logistics across both B2B and B2C verticals; drove 90% growth in new website visitors with blog content consistently accounting for 85%+ of all organic traffic — and 187% overall visitor growth — over a sustained 9-month period through AI-powered SEO content pipelines

◆ Core Responsibilities (18 items)

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Led a team of writers and social media executives to plan, create, and execute digital campaigns, content calendars, SEO plans, and paid marketing initiatives across all brands
Developed and continuously optimised SEO-driven content — managing keyword research, SERP analysis, on-page optimisation, and off-page improvements; applied AEO (Answer Engine Optimisation) and AI search visibility principles to ensure content was discoverable across both traditional and generative search platforms
Owned the complete social media pipeline end-to-end: strategised new content ideas, built brand content calendars aligned with seasonal trends, marketing campaigns, and product launches, coordinated with designers and external stakeholders, published and scheduled across all channels, and reviewed platform algorithm performance regularly to rework and optimise for organic growth
Oversaw website content governance, CRO enhancements, and landing page optimisation to improve lead quality, reduce bounce rates, and increase marketing qualification accuracy across business units
Wrote and reviewed creative briefs for campaigns and content initiatives — collaborating with creative teams to ensure all output was on-brief, on-brand, and aligned with audience needs
Supported new product and service development through ongoing market research, consumer behaviour analysis, competitive benchmarking, and trend monitoring — providing insight-driven positioning and messaging recommendations to leadership
Collaborated directly with leadership to translate strategic business objectives into performance-led marketing campaigns with measurable content outcomes
Built and maintained performance dashboards and automated reporting frameworks — covering traffic, rankings, ROAS-equivalent metrics, CPL proxies, audience behaviour, funnel conversion, lead quality, and engagement — used directly in leadership decision-making
Planned and executed event-related content — creating pre-event promotional content, live event coverage, and post-event repurposed assets to maximise the reach and impact of every brand moment
Managed influencer identification, outreach coordination, and partnership execution to extend organic brand reach and build credibility through third-party voices and user-generated content
Designed remarketing content journeys to re-engage website visitors and social audiences — reducing touchpoint overlap and shortening the path to conversion
Built content repurposing systems to transform one core insight or piece of content into multiple formats across channels — maximising content value and distribution efficiency
Conducted competitor benchmarking and market intelligence analysis to identify content gaps, keyword opportunities, and campaign angles across all verticals
Researched, evaluated, and implemented new AI tools and automation workflows for content generation, reporting, and analytics — continuously improving the marketing tech stack for efficiency and output quality
Engaged with followers through comments, messages, and interactive social features to build active communities around each brand
Set clear KPIs and ownership models to improve team accountability and on-time delivery; managed workloads, priorities, and resource allocation under tight deadlines without compromising quality
Drove productivity improvements through process optimisation and workflow standardisation across the content and social teams
Interviewed, evaluated, and onboarded new team members; identified skill gaps and implemented upskilling initiatives to strengthen team capability

0202

Marketing Manager

Karle Infra (Karle Group)

November 2023 – July 2024 · Bengaluru, Karnataka, India

Primary content strategist and creative lead for Karle Infra — one of Bangalore's most recognised real estate and mixed-use development groups — owning all digital campaigns, thought leadership, event marketing, and brand content.

Karle Infra LinkedIn Karle Town Centre Town Centre Instagram

◆ Key Achievements (4 items)

▾

Increased Karle Infra's LinkedIn followers by 60% and doubled engagement through targeted content themes, sharper audience segmentation, and improved posting frequency
Grew the Instagram channel by 21% using analytics-driven visual storytelling and hashtag optimisation
Improved event marketing performance, generating 30–40% higher participation for monthly B2B engagement events through integrated online-to-offline content campaigns
Streamlined content workflows across business units, reducing turnaround time by 35% through process standardisation

◆ Core Responsibilities (9 items)

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Acted as the primary content strategist and creative lead for the organisation — generating all digital content, leadership communications, and event collateral across every channel and touchpoint
Managed and maintained the brand calendar — planning and scheduling all marketing campaigns, content themes, seasonal initiatives, and events to ensure consistent, timely execution across the year
Managed end-to-end digital campaigns across LinkedIn, Instagram, and Google Ads — including creative brief development, ad copy writing, audience targeting, budget management, bid strategy, and performance tracking against KPIs
Led content production for both internal and external communications: newsletters, quarterly reports, tenant engagement materials, and corporate presentations
Planned and executed online-to-offline marketing events — producing pre-event promotional content, in-event coverage, post-event recap content, and thought leadership pieces to maximise the reach of every event moment
Tracked event and campaign KPIs including engagement rates, participation counts, and satisfaction scores to continuously improve marketing performance
Coordinated with vendors, designers, and internal stakeholders to align brand identity and ensure campaign consistency and claims accuracy across all channels and materials
Conducted multiple 'Tenant Activation' campaigns for Karle Town Centre — converting offline community presence into measurable digital following and interaction
Identified and coordinated influencer partnerships and user-generated content opportunities to extend brand reach organically

0303

Content & Brand Marketing Consultant

Self-Employed

August 2021 – October 2023 · Bengaluru, Karnataka, India

Worked independently with B2B and B2C clients across tech, retail, and consumer services — repositioning brands, building content ecosystems, and creating digital growth strategies that delivered measurable improvements in search visibility, engagement, and lead quality.

CloudZenix Scrummconnect

◆ Key Achievements & Notable Client Work (5 items)

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Repositioned multiple B2B and B2C brands across tech, retail, and consumer services — improving digital visibility and generating measurable increases in organic search traffic and audience engagement for each client
Built brand messaging systems, tone-of-voice frameworks, and content ecosystems that gave each brand a clear, distinctive identity
Enabled clients to reduce content dependency by implementing scalable content governance systems and workflow structures they could operate independently

Bengaluru-based DevOps & Services B2B Startup · US Market

Revamped the full brand strategy and implemented a comprehensive content strategy. Set up processes, workflows, and tools enabling clear, credible communication with existing and potential US B2B clients.

UK-based IT Services Provider · Government Contracts

Assisted a company specialising in bidding for IT contracts with the UK government to establish B2B services and enhance brand presence during expansion. Collaborated with recruitment and management teams to build employer branding and content creation pipelines for the UK B2B market.

◆ Core Responsibilities (6 items)

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Conducted SEO audits, content audits, and competitive analysis to build tailored digital growth strategies for each client
Developed long-form blogs, website copy, landing pages, newsletters, and campaign content optimised for search discoverability, conversion, and brand voice
Created sales enablement assets including one-pagers, explainers, and marketing collateral to support business development and client-facing communication
Built content repurposing frameworks to extend the value of each core piece of content across multiple formats, platforms, and audiences
Managed freelancers, designers, and external agencies end-to-end to deliver marketing assets on brief and on time
Provided weekly analytics-driven recommendations to improve content ROI and campaign performance for each client account

◆ Key Achievements (2 items)

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Increased organic visibility for clients by improving metadata accuracy, keyword alignment, and content audit systems — resulting in measurable ranking improvements across managed profiles
Enhanced accuracy and compliance of client digital profiles, improving automated ranking signals and search discoverability at scale

◆ Core Responsibilities (6 items)

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Performed daily keyword research, backlink audits, on-page optimisation, and SEO performance reporting across client accounts
Monitored ranking changes and developed specific SEO improvement recommendations for content teams to act on
Analysed analytics dashboards for trends, visibility patterns, and content opportunities to inform strategy
Maintained SEO standards and content quality for Crunchbase profiles — improving their organic visibility on Google through structured, search-optimised content
Created search-optimised, structured content and improved audience discoverability through data-focused SEO practices
Ensured consistency and compliance with brand guidelines across all managed listings and digital properties

0505

Assistant Content Manager

Chaitanya India Fin Credit Pvt. Ltd.

February 2019 – March 2020 · Bengaluru, Karnataka, India

First digital hire at an RBI and SEBI-regulated NBFC — responsible for building the entire Content & Communications department and digital marketing infrastructure from absolute zero. The strategy and structure built during this period remains in active use today.

Chaitanya India Website Chaitanya LinkedIn

◆ Key Achievements (6 items)

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Built and led the Content & Communications department entirely from scratch — the first digital hire at the company, responsible for establishing every process, system, and channel from zero
Established the company's full social media presence and digital campaigns workflow from scratch
Developed internal stakeholder communication channels using recorded video — a first for the organisation
Created direct communication channels between the leadership team and ground staff spread across the country through live virtual town halls and structured newsletters
Redesigned the corporate website and set up content pipelines, CMS systems, and digital marketing processes
Delivered the company Annual Report as a two-person team and led brand-aligned social media strategy

◆ Core Responsibilities (7 items)

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Acted as the single Point of Contact for all content and digital media requirements across HQ — touching every team and function
Built the digital marketing pipeline from scratch as the company's first digital hire, establishing the foundation for all future digital activity
Drafted leadership communications, brand updates, newsletters, and investor-related material for internal and external audiences
Oversaw website content governance and managed content updates in coordination with product and design teams
Supported PR activities, internal communication campaigns, and broader branding initiatives across the organisation
Supported the HR training department with induction materials, alignment communications, and upskilling content for employees across the organisation
Supported the company secretary team with formal communications and filings for regulators including RBI and SEBI

◆ Key Achievements (2 items)

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Served as lead writer for the 'Kannada Non-Fictional Shows' content localisation, SEO optimisation, and digital marketing content for Colors Network – Kannada
Awarded the Excelsior Extra Punch Award for 'High-Quality Content Delivery at the Time of Critical Need' — a company-wide recognition for performing exceptionally under pressure

◆ Core Responsibilities (3 items)

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Improved video SEO performance through structured keyword optimisation, audience-focused title writing, and a deep understanding of target audience behaviour on search platforms
Wrote SEO-optimised blogs, highlight scripts, and digital content for broadcast and streaming platforms
Conducted keyword research and collaborated closely with design and production teams to ensure content was aligned with campaign objectives and platform requirements

0707

Assistant Director

Feature Film Production

September 2016 – May 2017 · Bengaluru, Karnataka, India

On-set assistant director for a feature film production in Bengaluru — managing large cast groups, leading casting operations, and contributing across pre-production and production phases. Alongside this, completed a Diploma in Film Making & Direction at FFVA, Bengaluru.

Film Trailer Team Announcement Post

◆ Responsibilities & Contributions (4 items)

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Directed all background action on set — managing large groups of secondary and background actors to execute the director's vision
Led the Casting Department for secondary and background actors — conducting auditions, evaluations, and selections
Key contributor to script checking, storyboarding, promotional material editing, on-set coordination, and pre-production photoshoots
Served as Assistant to the On-Set Script Supervisor and acted as liaison between the Camera Team, Set Design, Make-Up, and Costuming team

◆ Responsibilities & Contributions (4 items)

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Produced and directed advertising content for startups and local markets — handling concept, scriptwriting, storyboarding, production, and delivery end-to-end
Worked as 1st and 2nd Assistant Director on multiple ad film productions — supporting directors with scheduling, crew coordination, and on-set execution
Directed and edited a full documentary film for a US-based NGO — managing the project independently from brief through to final delivery
Developed strong skills in photography direction, on-set visual capture, pre-production photoshoots, and promotional material creation — forming the visual storytelling instincts that underpin social media content strategy and brand content today