Complete Work History & Professional Record
Shreyas Y D
Digital Marketing & Analytics Leader · Marketing Technology · AI-Powered Growth Systems · 10+ Years · Bengaluru, India
Professional Profile
I'm a digital-first marketing and content leader with 10+ years of experience, including 8 years deeply focused on digital. My work sits at the intersection of brand, content, and growth — building ecosystems that not only attract attention but sustain it. I operate across the full stack: from shaping strategy to executing it hands-on, running performance campaigns, defining creative direction, interpreting analytics, and leading teams. My experience spans fintech, real estate, logistics, recruitment, technology services, and media, giving me the ability to adapt quickly across audiences and business models. At the core, I care about building work that lasts — content that resonates, systems that scale, and engines that compound over time.
87%
Visitor Growth via SEO
17K+
Community Built from Zero
3×
Daily Leads, Zero Ad Spend
60%↓
Creative TAT via AI
50%↑
SEO Team Productivity
4
Business Units, Jones Group
85%+
Organic Blog Traffic Share
35%↓
Workflow Turnaround, Karle
Core Competencies
Digital Marketing
SEO, SEM, Performance Marketing, Google Ads, Social Media Strategy, Lead Generation, Audience Targeting, Campaign Optimisation, ROAS & CPL Tracking, Remarketing Journey Design
Content Leadership
Content Strategy, Content Flywheel Design, Editorial Planning, Content Operations, Brand Messaging, Multi-Format Content Production, Thought Leadership, Content Repurposing, Sales Enablement Assets
Analytics & Reporting
Google Analytics (GA4) · GA4 API · Google Ads API · Search Console API · Google Business Profile (GBP) API · OAuth 2.0 · GTM Conversion Tracking Architecture · Call & Form Tracking · Cross-channel Dashboard Design · Looker Studio · Funnel Optimisation · KPI Frameworks · Automated Reporting · Traffic Analysis · A/B Testing
SEO & Search Visibility
On-page & Off-page SEO, SERP Analysis, Keyword Strategy, Backlink Audits, Content Audits, AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), AI Search Visibility
Social Media & Community
Multi-platform Strategy (LinkedIn, Instagram, YouTube, Pinterest, X), Community Building & Management, Content Calendars, Platform Algorithm Optimisation, Influencer Partnership Management, UGC Campaigns, Online Reputation Management
Video & Visual Content
Video Content Strategy, Concept Development, Scriptwriting, Storyboarding, Shot Planning, Production Scheduling, Short-form & Long-form Video, Photography Direction, Event Content Capture
Brand Strategy
Brand Positioning, Integrated Campaigns, Creative Brief Writing, Messaging Frameworks, Market Research, Consumer Insights, Trend Analysis, Competitive Benchmarking, Tone-of-Voice Development, Brand Calendar Management, Regulatory Compliance in Marketing
AI & Marketing Technology
Prompt Engineering · AI-Assisted Development (Claude as co-builder) · AI Content Pipeline Design · Human-in-the-Loop Editorial Systems · AEO/GEO-Optimised Content · Editorial Quality Control · Content Repurposing Systems · Serverless App Development (AI-assisted) · OpenAI Sora · Google Veo II
Team & Project Leadership
Cross-functional Collaboration, Stakeholder Management, Agency & Vendor Management, Workflow Standardisation, Hiring & Onboarding, Upskilling, Resource Allocation, Event Content Planning & Distribution
Tools & Platforms
Google Analytics (GA4) · GTM · Google Ads · Search Console · GA4 API · Google Ads API · Search Console API · Google Business Profile API · OAuth 2.0 · Looker Studio · SEMrush · Ahrefs · Meta Ads · LinkedIn Campaign Manager · WordPress · Contentful · Mailchimp · HubSpot · Hootsuite · Zoho CRM · Adobe Photoshop · DaVinci Resolve · Canva · Notion · Trello · JIRA · ChatGPT · Claude · Gemini · OpenAI Sora · Google Veo II · Microsoft Office Suite
Jump to role
Mar 2026 – Present
Analytics Consultant
Independent
Aug 2024 – Mar 2026
SM & Content Manager
Jones Group
Nov 2023 – Jul 2024
Marketing Manager
Karle Infra
Aug 2021 – Oct 2023
Brand Consultant
Self-Employed
Sep 2020 – Aug 2021
Web Search Analyst
Trupp Global
Feb 2019 – Mar 2020
Content Manager
Chaitanya India
Aug 2017 – Jan 2019
Content Writer
Prime Focus
Sep 2016 – May 2017
Asst. Director
Feature Film
Jan 2014 – Jul 2016
Freelance Filmmaker
Self-Employed
Professional Experience
0101
Current
- Built the entire website on AWS architecture from scratch using AI tools — set up automated email notifications for each new booking, and enabled content writers to update daily and weekly blogs via Contentful
- Built a unified cross-channel analytics dashboard integrating Google Ads, GA4, Google Search Console, and Google Business Profile APIs — replacing manual reporting with automated, real-time performance visibility across 8 clinic locations
- Architected and deployed Google Tag Manager-based conversion tracking (call tracking + form submissions) with zero website code changes — enabling accurate attribution for paid and organic campaigns for the first time
- Conducted a 16-month cross-channel performance audit identifying critical gaps in organic CTR (0.44% vs 3–5% benchmark) and competitor impression share, directly informing campaign prioritisation
- Integrated Google Business Profile API via OAuth 2.0 to power a reviews and local SEO dashboard across all active locations
- Used AI-assisted development (Claude as co-builder) to architect and build a serverless staff scheduling application and multi-source analytics dashboard — translating complex business requirements into production-ready systems without a traditional engineering team
- End-to-end API integration: Google Ads API, GA4 API, Search Console API, GBP API — unified into a single data layer
- GTM conversion tracking architecture: call tracking, form tracking, no website code changes required
- OAuth 2.0 authentication implementation for Google Business Profile API
- Cross-channel performance auditing and gap analysis across 16 months of historical data
- AI-assisted development of serverless applications using Claude as a co-builder and engineering partner
- Dashboard design in Looker Studio with real-time data across all 8 locations
- Strategy recommendations based on audit findings — organic CTR, competitor impression share, local SEO
- AI-assisted content development pipeline to create and publish content across all channels including Social Media, SEO, Internal Documents, Instore Media
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Jones Asset Management · Wealth & Investments
- Designed and executed digital marketing across four business units simultaneously — growing overall website traffic by 2× and organic leads by 300%, entirely without paid advertising
- Tripled new daily leads for Jones Asset Management through purely organic brand strategy — sharp audience targeting, the right content format, and consistent publishing rhythm
- Introduced AI content generation pipelines that reduced social media creative turnaround time by 60% while maintaining quality standards and increased SEO team productivity by 50%
- Built Jones RecruitZo's LinkedIn presence from zero to 17,000+ organic followers in under one year — developing the full content engine, video strategy, community engagement model, and editorial calendar from scratch
- Repositioned Jones Elite Logistics across both B2B and B2C verticals; drove 87% growth in new website visitors with blog content consistently accounting for 85%+ of all organic traffic, over a sustained 10-month period through AI-powered SEO content pipelines
- Led a team of writers and social media executives to plan, create, and execute digital campaigns, content calendars, SEO plans, and paid marketing initiatives across all brands
- Developed and continuously optimised SEO-driven content — managing keyword research, SERP analysis, on-page optimisation, and off-page improvements; applied AEO (Answer Engine Optimisation) and AI search visibility principles to ensure content was discoverable across both traditional and generative search platforms
- Owned the complete social media pipeline end-to-end: strategised new content ideas, built brand content calendars aligned with seasonal trends, marketing campaigns, and product launches, coordinated with designers and external stakeholders, published and scheduled across all channels, and reviewed platform algorithm performance regularly to rework and optimise for organic growth
- Oversaw website content governance, CRO enhancements, and landing page optimisation to improve lead quality, reduce bounce rates, and increase marketing qualification accuracy across business units
- Wrote and reviewed creative briefs for campaigns and content initiatives — collaborating with creative teams to ensure all output was on-brief, on-brand, and aligned with audience needs
- Supported new product and service development through ongoing market research, consumer behaviour analysis, competitive benchmarking, and trend monitoring — providing insight-driven positioning and messaging recommendations to leadership
- Collaborated directly with leadership to translate strategic business objectives into performance-led marketing campaigns with measurable content outcomes
- Built and maintained performance dashboards and automated reporting frameworks — covering traffic, rankings, ROAS-equivalent metrics, CPL proxies, audience behaviour, funnel conversion, lead quality, and engagement — used directly in leadership decision-making
- Planned and executed event-related content — creating pre-event promotional content, live event coverage, and post-event repurposed assets to maximise the reach and impact of every brand moment
- Managed influencer identification, outreach coordination, and partnership execution to extend organic brand reach and build credibility through third-party voices and user-generated content
- Designed remarketing content journeys to re-engage website visitors and social audiences — reducing touchpoint overlap and shortening the path to conversion
- Built content repurposing systems to transform one core insight or piece of content into multiple formats across channels — maximising content value and distribution efficiency
- Conducted competitor benchmarking and market intelligence analysis to identify content gaps, keyword opportunities, and campaign angles across all verticals
- Researched, evaluated, and implemented new AI tools and automation workflows for content generation, reporting, and analytics — continuously improving the marketing tech stack for efficiency and output quality
- Engaged with followers through comments, messages, and interactive social features to build active communities around each brand
- Set clear KPIs and ownership models to improve team accountability and on-time delivery; managed workloads, priorities, and resource allocation under tight deadlines without compromising quality
- Drove productivity improvements through process optimisation and workflow standardisation across the content and social teams
- Interviewed, evaluated, and onboarded new team members; identified skill gaps and implemented upskilling initiatives to strengthen team capability
- Increased Karle Infra's LinkedIn followers by 60% and doubled engagement through targeted content themes, sharper audience segmentation, and improved posting frequency
- Grew the Instagram channel by 21% using analytics-driven visual storytelling and hashtag optimisation
- Improved event marketing performance, generating 30–40% higher participation for monthly B2B engagement events through integrated online-to-offline content campaigns
- Streamlined content workflows across business units, reducing turnaround time by 35% through process standardisation
- Acted as the primary content strategist and creative lead for the organisation — generating all digital content, leadership communications, and event collateral across every channel and touchpoint
- Managed and maintained the brand calendar — planning and scheduling all marketing campaigns, content themes, seasonal initiatives, and events to ensure consistent, timely execution across the year
- Managed end-to-end digital campaigns across LinkedIn, Instagram, and Google Ads — including creative brief development, ad copy writing, audience targeting, budget management, bid strategy, and performance tracking against KPIs
- Led content production for both internal and external communications: newsletters, quarterly reports, tenant engagement materials, and corporate presentations
- Planned and executed online-to-offline marketing events — producing pre-event promotional content, in-event coverage, post-event recap content, and thought leadership pieces to maximise the reach of every event moment
- Tracked event and campaign KPIs including engagement rates, participation counts, and satisfaction scores to continuously improve marketing performance
- Coordinated with vendors, designers, and internal stakeholders to align brand identity and ensure campaign consistency and claims accuracy across all channels and materials
- Conducted multiple 'Tenant Activation' campaigns for Karle Town Centre — converting offline community presence into measurable digital following and interaction
- Identified and coordinated influencer partnerships and user-generated content opportunities to extend brand reach organically
- Repositioned multiple B2B and B2C brands across tech, retail, and consumer services — improving digital visibility and generating measurable increases in organic search traffic and audience engagement for each client
- Built brand messaging systems, tone-of-voice frameworks, and content ecosystems that gave each brand a clear, distinctive identity
- Enabled clients to reduce content dependency by implementing scalable content governance systems and workflow structures they could operate independently
Bengaluru-based DevOps & Services B2B Startup · US Market
Revamped the full brand strategy and implemented a comprehensive content strategy. Set up processes, workflows, and tools enabling clear, credible communication with existing and potential US B2B clients.
UK-based IT Services Provider · Government Contracts
Assisted a company specialising in bidding for IT contracts with the UK government to establish B2B services and enhance brand presence during expansion. Collaborated with recruitment and management teams to build employer branding and content creation pipelines for the UK B2B market.
- Conducted SEO audits, content audits, and competitive analysis to build tailored digital growth strategies for each client
- Developed long-form blogs, website copy, landing pages, newsletters, and campaign content optimised for search discoverability, conversion, and brand voice
- Created sales enablement assets including one-pagers, explainers, and marketing collateral to support business development and client-facing communication
- Built content repurposing frameworks to extend the value of each core piece of content across multiple formats, platforms, and audiences
- Managed freelancers, designers, and external agencies end-to-end to deliver marketing assets on brief and on time
- Provided weekly analytics-driven recommendations to improve content ROI and campaign performance for each client account
- Increased organic visibility for clients by improving metadata accuracy, keyword alignment, and content audit systems — resulting in measurable ranking improvements across managed profiles
- Enhanced accuracy and compliance of client digital profiles, improving automated ranking signals and search discoverability at scale
- Performed daily keyword research, backlink audits, on-page optimisation, and SEO performance reporting across client accounts
- Monitored ranking changes and developed specific SEO improvement recommendations for content teams to act on
- Analysed analytics dashboards for trends, visibility patterns, and content opportunities to inform strategy
- Maintained SEO standards and content quality for Crunchbase profiles — improving their organic visibility on Google through structured, search-optimised content
- Created search-optimised, structured content and improved audience discoverability through data-focused SEO practices
- Ensured consistency and compliance with brand guidelines across all managed listings and digital properties
- Built and led the Content & Communications department entirely from scratch — the first digital hire at the company, responsible for establishing every process, system, and channel from zero
- Established the company's full social media presence and digital campaigns workflow from scratch
- Developed internal stakeholder communication channels using recorded video — a first for the organisation
- Created direct communication channels between the leadership team and ground staff spread across the country through live virtual town halls and structured newsletters
- Redesigned the corporate website and set up content pipelines, CMS systems, and digital marketing processes
- Delivered the company Annual Report as a two-person team and led brand-aligned social media strategy
- Acted as the single Point of Contact for all content and digital media requirements across HQ — touching every team and function
- Built the digital marketing pipeline from scratch as the company's first digital hire, establishing the foundation for all future digital activity
- Drafted leadership communications, brand updates, newsletters, and investor-related material for internal and external audiences
- Oversaw website content governance and managed content updates in coordination with product and design teams
- Supported PR activities, internal communication campaigns, and broader branding initiatives across the organisation
- Supported the HR training department with induction materials, alignment communications, and upskilling content for employees across the organisation
- Supported the company secretary team with formal communications and filings for regulators including RBI and SEBI
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- Served as lead writer for the 'Kannada Non-Fictional Shows' content localisation, SEO optimisation, and digital marketing content for Colors Network – Kannada
- Awarded the Excelsior Extra Punch Award for 'High-Quality Content Delivery at the Time of Critical Need' — a company-wide recognition for performing exceptionally under pressure
- Improved video SEO performance through structured keyword optimisation, audience-focused title writing, and a deep understanding of target audience behaviour on search platforms
- Wrote SEO-optimised blogs, highlight scripts, and digital content for broadcast and streaming platforms
- Conducted keyword research and collaborated closely with design and production teams to ensure content was aligned with campaign objectives and platform requirements
- Directed all background action on set — managing large groups of secondary and background actors to execute the director's vision
- Led the Casting Department for secondary and background actors — conducting auditions, evaluations, and selections
- Key contributor to script checking, storyboarding, promotional material editing, on-set coordination, and pre-production photoshoots
- Served as Assistant to the On-Set Script Supervisor and acted as liaison between the Camera Team, Set Design, Make-Up, and Costuming team
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- Produced and directed advertising content for startups and local markets — handling concept, scriptwriting, storyboarding, production, and delivery end-to-end
- Worked as 1st and 2nd Assistant Director on multiple ad film productions — supporting directors with scheduling, crew coordination, and on-set execution
- Directed and edited a full documentary film for a US-based NGO — managing the project independently from brief through to final delivery
- Developed strong skills in photography direction, on-set visual capture, pre-production photoshoots, and promotional material creation — forming the visual storytelling instincts that underpin social media content strategy and brand content today
Education & Recognition
Diploma in Film Making & Direction
Film & Fine Arts Academy (FFVA) · Bengaluru, Karnataka, India
2016 – 2017
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Excelsior Extra Punch Award
Prime Focus Technologies · 2018
Awarded for 'High-Quality Content Delivery at the Time of Critical Need' — a company-wide recognition for exceptional performance under pressure and tight deadlines.